Titel: Battle of the titans - how the fight to the death between apple and google

Författare: Fred Vogelstein

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Bokinformation

Titel: Battle of the titans - how the fight to the death between apple and google
Författare:Fred Vogelstein
ISBN:9780007518845
Höjd på bok:129 mm
Bredd på bok:128 mm
Bokens tjocklek:16 mm
Vikt på bok:214 g
Utgivare:Harpercollins Publishers
Utgivningsdatum:20141023


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BOKEN HANDLAR OM

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as Dogfight: How Apple and Google Went to War and Started a Revolution, explores the real reasons beneath the worlds biggest deathmatch. Whether youre an iPhone addict or Android champion, its undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. Its a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhones launch to the realities of development hell and the demise of Googles dont be evil mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.



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